Our Story

Years of Service

Looking for a store that has longevity? House of Carpets has over 56 years of experience in Beloit, Wisconsin. To get the most from a company, they need to be around before, during, and after the sale. Approximately 50% of Rock County companies fail in the first five years. While being new in the Wisconsin market doesn't always mean a company isn't reliable, being in business for a while means House of Carpets has earned the trust of consumers in Beloit and the surrounding communities since 1966.

Friendly Experts

Whether you need a new area rugs or carpeting or ceramic/porcelain, our friendly experts will help you find exactly what you need to fit your lifestyle, home decor, and budget. We will consider the area to be decorated, the type of traffic (Kids? Pets?), lighting, colors, and other factors to create a stunning decor. Come and visit our Beloit showroom at 1410 Cranston Road to see, touch and feel the latest styles!

The Beginning

House of Carpets began at 1601 Park in 1966. The business was started by Bob Bird and Ed Anderson The business first name was Carpet Seconds. Ron Williams became part of the store in 1969 and by 1971 became sole Owner. The Store expanded and moved to 1220 Cranston in 1977 and changed the name to House of Carpets. After expanding two more times the store moved across the Parking lot to our current location of 1410 Cranston. Brian Williams Ron's son became full owner in 2019. The family tradition has continued and he has been joined by his Son Cody Williams Since 2007.